Dialog Axiata PLC (Dialog), Sri Lanka’s leading telecommunications provider, has been selected by the Telecommunications Regulatory Commission of Sri Lanka (TRCSL) to be the Customer Freedom Choice, following the announcement of the Telecommunications Regulatory Commission (TRC) Number Portability (NP) facility. The decision to reactivate the internationally accepted action plan has been commended and commended.
The Number Portability (NP) facility allows a customer to access the service from another telephone service provider without changing the mobile or landline number they use, which is still widely used by customers in other parts of the world. It is a key feature of the modern telecommunications market.
In July 2008, Dialog first suggested that it take the lead in developing a plan to address issues that would impede customer freedom of choice, including the Number Portability (NP) feature. Dialog strongly believes that giving the customer more freedom of choice will lead to the betterment of the telecommunications industry and the benefits that accrue to all service providers and customers as a whole.
Commenting on this, Supun Weerasinghe, Director / Group CEO, Dialog Axiata PLC said, “We have great respect for the trust of over 15 million Sri Lankan customers in our brand and services. If we do not act according to the freedom of choice of our customers, we will not be able to achieve such success and significant progress for our company. The duality of the open market and the freedom of choice of consumers have contributed to our success, and we are very proud of that. The latest technology not only allows for great convenience, but also gives the consumer the freedom to choose the best. ”
Dialog enters the telecommunications market in Sri Lanka as the fourth largest mobile phone maker. In the year 2000, Dialog was elevated to the top position in the mobile phone market by the Sri Lankan customers, and since then Dialog has become the leading contact provider covering all telecommunications sectors in Sri Lanka, providing continuous telephone connections, high speed Broadband and Television services. . Dialog has been named the No. 1 Telecom and Internet Service Provider in Sri Lanka for 9 consecutive years by Sri Lankan consumers at the prestigious Slim Nielsen People’s Awards.
Sri Lanka’s telecommunications sector is powered by the world’s latest technology and high quality facilities, and despite its international reputation for being reasonably priced and providing excellent services, the ability to use the Number Portability feature for mobile and landline phones among various competing networks is still not operational. Has been.
“The Telecommunications Regulatory Commission of Sri Lanka (TRCSL) is pleased to take further steps to innovate our industry and congratulate the Telecommunications Regulatory Commission (TRC) on taking the initial steps to implement the Number Portability Service in Sri Lanka. Dialog is optimistic that the Telecommunications Regulatory Commission of Sri Lanka (TRCSL) will take the necessary steps to implement such policies for other services that support customer freedom of choice. ” Supun Weerasinghe added.
Dialog and its major shareholder, the Axiata Barhard Group, are the largest foreign direct investor in Sri Lanka and have so far invested US $ 2.7 billion in the development of telecommunications infrastructure in Sri Lanka.